Fleet of ETT Trayser e-bikes carrying AdRider sponsor panels
ETT Industries Part of the Otto Scooter family

ETT AdRider

The Trayser has flat side panels big enough to carry a campaign. AdRider sells that space to advertisers, and their contribution helps fund ETT's rental pricing. Nothing about the bike changes — only what is printed on the panels.

What is ETT AdRider?

AdRider is ETT’s sponsored-panel programme. External advertisers pay to run a campaign on a Trayser 2.0’s side panels, and that contribution helps fund the rental pricing ETT sets with Otto Scooter. Riders get the same bike, the same 1,056 Wh battery, the same maintenance and the same free battery swaps.

Availability depends on which advertising campaigns are live at the time. Otto Scooter confirms what is on the floor when you book; when no campaign is running you take a plain-panel Trayser at the standard weekly price.

The panels

A working billboard that pedals itself

The panels are cut, printed and fitted at the ETT workshop, then ride the busiest streets in London for the length of the campaign — at eye level, at walking pace, in traffic that is stopped anyway.

What changes, what doesn't

Same machine, different artwork

Same battery

1,056 Wh removable, 50–60 miles per charge. Nothing is downgraded to pay for the panels.

Same drivetrain

Gates carbon belt, hydraulic disc brakes, puncture-protected tyres.

Same service

Free maintenance and free battery swaps at the Hammersmith workshop.

Campaign-dependent

An AdRider bike exists only while a campaign is running — ask Otto what is available.

Engineering

Why we built it this way

1,056 Wh of battery

The biggest battery pack on any delivery e-bike you can rent in London. 50–60 miles per charge — a full shift, not half of one.

Removable pack

The battery comes off the frame and charges from any 3-pin socket in about 4 hours. No cable run to a bike rack.

Gates carbon belt drive

No chain to stretch, oil or replace. A belt runs clean through a London winter and does not need a weekly degrease.

Hydraulic disc brakes

Loaded, wet, downhill in traffic — the stopping distance is the part of a delivery bike nobody should economise on.

Puncture-protected tyres

Glass and potholes are the two things that end a shift early. The tyres are specified for the road, not the showroom.

USB charging on board

The phone is the job. It charges off the bike battery, so a dead handset never costs you the rest of the evening.

Specification

The numbers that matter

Bike type
Pedal-assist electric bike (EAPC)
Battery
1,056 Wh removable
Range
80–120 km (50–60 mi)
Charging time
~4 h from a 3-pin socket
Motor
250 W
Assisted speed
25 km/h = 15.5 mph (legal)
Drive
Gates carbon belt
Brakes
Hydraulic disc
Tyres
Puncture-protected
Frame
Aluminium · one size · unisex
USB port charger
Yes
Lights
Front and back

Ask Otto Scooter what is on the floor

Whether your Trayser carries a campaign or plain panels, Otto Scooter is where you rent it — £55 a week, £49 for Uber Eats and Deliveroo riders.

  • £55 per week
  • £49 per week for Uber Eats and Deliveroo riders
  • £200 refundable deposit

Collection at Otto Scooter, 66 Paddenswick Road, Hammersmith W6 0UB. No credit check. As an EAPC the Trayser needs no licence and no CBT.

AdRider

The programme, answered

What is ETT AdRider?
AdRider is the sponsored version of the same Trayser 2.0. External advertisers pay to run a campaign on the bike’s side panels, and their contribution helps fund ETT’s rental pricing. Same bike, same battery, same service — the only visible difference is the artwork on the panels.
What is the difference between an AdRider bike and a plain one?
Nothing mechanical. Both are the Trayser 2.0: 1,056 Wh battery, Gates belt drive, hydraulic disc brakes. AdRider bikes simply carry an advertiser’s panels instead of plain ones.
Can I always get an AdRider bike?
No — availability depends on which advertising campaigns are running at the time. Otto Scooter confirms what is on the floor when you book; if no campaign is live you get a plain-panel Trayser at the standard price.
More FAQ →

Want your brand on the panels?

AdRider campaigns are booked by London businesses who want their name on a bike that never parks.